How to use SMS

After clicking Submit below wait until you receive a confirmation code as a text message. You must then enter the confirmation code. If you forgot you can re-enter your information and click Resend Code. This verifies you are the owner of the cell phone number your entered.

This is mainly used as a demonstration system. Do not expect to get SMS text updates from us.

Click the image below to show a larger view. Our last 30 days statistics even astound me again. Yes, that is 1.3 million page views. Remember, page views is more like hits. It is the total number of page links viewed by the number of visitors.

As a member of Google Adsense and  Google Webmaster Tools I receive many emails from Google. Google is reiterating what I have said hundreds of times. You need to have a single website that is mobile compliant and PC compatible. Test your site here (a Google initiative).

If you don’t have a single website that does it all contact us today. Average cost to transfer a 5 to 7 page website so that it works on PC’s and Mobile is $1,500 with hosting as low as $99 per year. Advertising options also available that include hosting and a full range of Premium WordPress Plugins from WPMUDEV.org for as little as $99 per month.

Recently the Outer Banks SCORE Chapter asked me to do a seminar on WordPress, Facebook, Twitter, Linkedin, Google Plus and Constant Contact. In this post I will discuss Social Media and WordPress.

The one thing Facebook, Twitter and other Social Media have in common with WordPress is they are all types of Blogs. Blog is short for Web Log. Since we are in the Outer Banks most of you are familiar with the Captains Log or if a Star Trek fan you recall the program starting with “Captains Log Star Date ….” at the beginning of each show. That is one way to view a Web Log or Blog.

Each Blog system tries to appeal to a niche market or tries to do something better than the competition. Facebook has taken the majority of the market from MySpace, Twitter, LinkedIn etc.

Twitter is still used by those in the United States with short attention spans or ADD. (around 300 million users as of 2011)

LinkedIn was developed mainly for professionals. It is still used by a good number of CEO’s, businesses owners and other professionals. (around 120 million users as of 2011)

Facebook appeals to a large number of people (800 million users as of 2011) as MySpace once did. MySpace dropped from the most visited website (surpassing Google in the U.S.) to the 138th most visited site in 2011. MySpace fell from over 100 million users to around 33 million as of 2011. Facebook surpassed MySpace in 2009.

Google Plus aka Google + was launched in June 2011 as an invitation only system. I was one of those invited and took Google up on their offer July 2011. Google Plus opened its doors to the public 20 Sep 2011 to anyone 18 and older. There are lots of nice features that beat Facebook. However, it will be some time until it takes over, if ever, due to the difficulty people have with change.

On December 27, 2011, it was reported that Google+ had surpassed an estimated user base of 62 million. The site is adding an estimated number of 625,000 new users a day, which may total 400 million members by the end of 2012, according to independent analysis of its growth.

There are nearly 100 Social Media systems out there and WordPress works with all of them making WordPress the preferred platform for business.

WordPress comes in many forms. You can get a free WordPress Blog at WordPress.com. Like most free systems it has limitations and could be pulled off the market without warning. This happened to at least 38 million users of Geocities which was purchased by Yahoo.com and then suddenly shut down. Beware of free offers like this.

WordPress.org is for web professionals that want to take their clients further than a personal blog. With enough web savvy the average business owner can set up their own individually hosted system and start blogging. However, the time and talent it takes to do a custom design, add things that help with SEO (search engine optimization), link to other Social Media systems, make the site mobile compliant, have it load faster by compressing data and caching as well as subscriptions and security measures can be daunting.

WordPress.com runs on a similar system as EverythingOuterBanks.com. This one is called WordPress Multi Site which had several names before this one. It allows for subwebs and subdomains. Without going into detail you can have a website with us that is a subweb and it would appear like this in the address bar of your browser: everythingouterbanks.com/yourbusinessname. Fill in yourbusinessname with your business like colingtoncreekinn. For 10 to 20 dollars you can then buy a domain name and point it to that web address. This makes it easier to put on a business card. We provide these systems for $99 per year. Since you are attached to one of the Outer Banks most popular websites you will receive more traffic than if you got one from WordPress.com.

Additionally, WordPress is Open Source and there are thousands of contributors making it better for free. The main way WordPress expands functionality is through something called Plugins. Plugins do many hundreds of different things. There are also many plugins that do the same thing. Each one should be analyzed for your particular needs. The down side of free plugins is they may not be supported after a major WordPress update. It is up to the developer to fix the plugin but if they have no interest or did not receive enough donations the plugin may become unusable.

We use a series of free plugins but also belong to WPMUDEV.org which allows us to provide our clients with fully supported plugins. You can spend $420 per year and join them or simply get your system from us and have all the best plugins available at no extra cost to you. You will get expert help and we will install any plugin you want from WPMUDEV.org as well as web site hosting for $500 per year. Development and set up fees additional. Additional advertising options, coupons and more available.

The botton line best system to get is an individually hosted WordPress website. We develop it for you and let you edit the pages, images, text and posts as well as add pages and posts to your hearts desire. Your website should always be primary to Social Media. Your website will always be yours but Social Media will come and go.

Our statistics even astound me! I knew the Outer Banks was busy during the Christmas season but I had no idea how popular it was. Here is a screen shot of our stats from November to December. Click the image for a larger view.

Get enhanced (advertising) listings on our popular website directories, EverythingOuterBanks.com, EverythingOuterBanks.biz, OuterBanksCoupons.net and NContheweb.com our new state wide directory for North Carolina. Restaurants will also get enhanced listings on OBX-Restaurants.com. We have many additional resources just waiting to be developed. You will be added to all appropriate future directories at no additional charge.

Get the advertising package that includes enhanced listings on all the above for just $99 per month or pay annually and get it for $990 per year. Many places charge more than that for a coupon alone. We hold two first page Google positions for a search for Outer Banks Coupons and Sunny Day only has one! Add to that the thousands of search terms our other web directories are found for and you can’t beat our prices.

Manage your own listings on most sites with your own personal log in. Change your post, add new hours of operation, add or change pictures, change your coupon and more. Don’t have time to change your own info? Simply contact us to update your info for a single fee of $25 per request!

Interested? Contact us today by clicking here.

Domain names alone do not send more traffic to your website. You can have almost any domain and target it towards a search term. Example, I could buy xhaojfojad.com and target it towards Virginia Beach or Outer Banks Limo Service. A good domain makes it a little bit easier, mostly for humans. The Google Bot cares less about the domain name and more about the content.

When it comes to domain names the biggest factor is how long a domain name has been pointed at a hosted website talking about the subject it needs to be found for. Simply buying and redirecting a domain with the word Limo, Virginia Beach, Outer Banks etc., to your current website is not going to result in traffic. Also, a domain name that is “Parked” does not gain strength in the Google Index. You have probably seen a parked domain before. It usually looks a bit like a website to the untrained eye but there are ads and links on it that go to other websites. Here is an example of a Parked domain.  http://outerbanks.info. This domain is Parked at the time of this writing. However, that could change if the owner decides to create an actual website under that domain.

Bottom Line:

If you receive offers to buy domains at a high price (more than $50) do your homework first. If you like the domain name and intend to actually hire a website and SEO (Search Engine Optimization) company like ours it might be worth it. If you plan to simply point it to your current website or attempt to develop and SEO the site yourself I would advise against it.

 

Recently I installed Cloudflare on our EverythingOuterBanks.com. Cloudflare does several things. If you did not know it there are hundreds to thousands of automatic robotic attacks against websites every month. On very popular websites there are also human controlled attacks. Cloudflare significantly reduces the attacks on your website. It also caches your web pages closer to the source requesting the page. For example, a Pennsylvania visitor will see a page cached closer to their location. This results in reducing the time it takes to display the information to the website visitor.

While Cloudflare is busy protecting your website it also gives you a statistical breakdown of legitimate website visitors, threats and good robots like the Google Bot which indexes pages on your website. These statistics are not detailed but they are more reliable than things like Google Analytics. Google Analytics requires a javascript code on every page of your website. In addition, some browsers and people remove javascript. This can lead highly inaccurate statistics. The second best statistics program, in my opinion, is AWStats which runs on the server and does not require javascript or special coding. It is very detailed. However, that is more information than the average person wants to know.

Below is a screen shot of our Cloudflare statistics for EverythingOuterBanks.com from 23 Sep to 23 Oct 2011. Click the image to see a larger view.

 You will notice page views are the highest number sets. In a database driven system like ours page views are counted based on the database results pulled onto a page. For example, if you are in our website directory area you will see 10 results on a search. This is counted as 10 page views even though it appears on one page. If you are on a single blog post page it is one database page view since it is the only thing that appears on the page besides widget information etc.

You will also notice it gives you the number of Unique Visitors. This number can be very deceiving. First, the I.P. for a large office building will usually be static and only counted as one unique visitor. However, 20 people may be looking at your website from that one location. Second, Unique Visitors does not count regular visitors who may check in to our News Blog and other regular visitors who come back to find other things.

Last but not least these numbers do not include people viewing our website through an RSS feed reader. AWStats does provide that information. In September we had over 11 thousand views through our RSS feed. October has us over 7,000 so far and we have 7 days left. RSS feed statistics are actual people seeing our updates. Not bad for the “off season.”

What is the bottom line and why am I posting this under Outer Banks Business? Simply put it is to encourage you to think about working with us. Nobody on the Outer Banks is better at driving traffic to your business through the web. It does not have to cost you an arm and a leg. Start today at the cost of a cup of cappuccino or latte per day.

99.9% of Outer Banks businesses do not have mobile compliant websites. What if I told you that you are losing out on 18% to 25% of your customers? What if I told you that every additional year you would lose an additional 10% of your customers? How long would you be in business?

The need for mobile friendly aka mobile compliant websites is here today. Please review this article for proof. Click here and view Part B item 2 for actual citation or read this excerpt:

2) Many mobile Web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web. Even in the US 25 percent of mobile Web users are mobile-only.
• Still think you don’t need a mobile site?

There are three ways of creating a mobile website:

1. Buy a .mobi web extension and create a second mobile website. Then, link your current website to your mobile site. Make sure you keep both websites up to date. Remember, people must wait for your non mobile site to load before they see the mobile link. Hopefully you have not lost the site visitor by that time.

2. Purchase a program and code your site to auto detect when a mobile browser views your site. The switch happens automatically. However, you still have to maintain a second website.

3. Contact us and we will create one website that does both. You only need to maintain one website. The content on your non mobile website is switched to a mobile view automatically.

Feel free to ask around. I do believe we are the only company in the Outer Banks that is ready to do this for you. We also have several examples ready to show you: Bob’s Grill, Island Limo, NY Bagels, CateringOBX, Colington Creek Inn, South Beach Grille, Bob’s Bait and Tackle, Outer Banks Barber Shop and of course, EverythingOuterBanks.com. Should your business be next? Contact us via email or phone today.

Below is a screen shot of our rotating banner ads. No more than 10 rotators will be added before we increase our side banner ads to a second tier leaving more room for more advertisers. This will greatly increase your brand identity and links to your website page of choice.

Outer Banks SCORE

Outer Banks SCORE

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